IT and Marketing need to get together

From Forrester Research: IT's inability to market effectively cements its cost center role in the enterprise: communicating status but not value, fulfilling requests but not solving problems, and partially deploying technologies but not delivering expected results. IT organizations need to embrace the concepts, terminology, and process of marketing -- creating marketing plans, executing campaigns, and boosting brand equity. The result will be delivery of the right projects for the right audience, accelerated time to benefit, and increased trust of the IT organization. The firms that embrace the marketing of IT first will be those with customer-facing technology, shared services, and strong process discipline.

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About

I'm an intranet consultant living in Nelson, BC. My company is One Intranets Inc. I'm the co-creator of ThoughtFarmer, social intranet software that powers enterprise intranets in Microsoft environments. I've been consulting on web and intranet projects since 1995 with a particular emphasis on interface design, information architecture and usability analysis.

I live with my wife, Gina, and our three children, Ana (age 7), Sam (age 5), and Reuben (age 1). Gina is my best friend and the absolute bestest wife a man could ever find. Ana is the most hospitable and intuitive 7-year old you'll ever meet. Sam accosts strangers on the street and engages them in deep conversation. Reuben walks from room to room and creates disasters, washing his hands in the toilet, lifting cats by the tail and eating things he finds in the kitchen garbage.

When I'm not working I'm playing with my family: golf, swimming, snorkeling, hockey, skiing and extreme travel. We're currently escaping winter with a 4-month stint in St. Lucia, West Indies.

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